Mahasiswa Pengabdian Masyarakat Kelompok 45 UTM Terapkan Strategi Digital Marketing untuk Dorong Pasar Global Batik

PAMEKASAN, – Mahasiswa Pengabdian masyarakat Universitas Trunojoyo Madura mengadakan Sosialisasi Digital Marketing di Desa Klampar, Kecamatan Proppo, Kabupaten Pamekasan. Rabu (12/7/2023).

Tim pengabdian masyarakat dengan dosen pembimbing lapangan, Moh Ishaq Abd Salam, S. Sos., M. Sosio melaksanakan program tersebut dengan tujuan agar  membantu masyarakat Desa Klampar dalam mengembangkan pemasaran batik dengan menggunakan media digital seperti media sosial dan e-Commerce. salah satunya yaitu Abdurrahman pemilik CV. Bintang Abadi  yang berlokasi di dusun Banyumas, Desa Klampar, Kecamatan Proppo, Kabupaten Pamekasan.

Di era perkembangan teknologi yang semakin pesat, mendorong para pelaku usaha terutama dalam sektor batik khususnya untuk lokasi Desa Klampar. Pemaparan materi pengenalan dan strategi digital marketing disampaikan oleh Noffany Yukotan Mahasiswa Jurusan Akuntansi. Sementara, pemaparan praktek pembuatan toko online (Shopee) dan penggunaan marketplace Facebook disampaikan oleh Billy Morgen Simbolon Mahasiswa Jurusan Teknik Informatika.



“Saya berharap dengan adanya sosialisasi ini, para pengerajin batik di Desa Klampar ini mendapatkan ilmu baru tentang digital marketing dan juga sebagai bentuk memperluas pasar batik Desa Klampar yang juga dipasarkan secara tradisional” ucap Abdurrahman dalam sambutannya. 

Sosialisasi tersebut diberikan kepada para pengrajin batik dengan tujuan agar para pengrajin batik dapat memperluas target pasarnya dan dapat meningkatkan perekonomian para pengrajin batik di Desa Klampar. Serta dapat meningkatkan efektifitas pemasaran digital terutama dalam sektor batik.



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